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IdeaScade
Strategy

Digital Strategy Consulting

Not sure where to focus? Most businesses have a website, a few social accounts and some ads running, and no clear idea which of it is working. Our digital strategy consulting starts by finding out.

We review your current presence, look at your data and build a roadmap around your goals: what to do first, what to leave alone and what each step should cost and return. You can use the roadmap with us, with your own team or with another agency.

Digital Strategy Consulting illustration

Typical engagements

01

SEO audits

We review your technical setup, your content and your competitors to find what's holding your rankings back. You get a ranked list of fixes, starting with the ones that matter most. If you want help carrying them out, see our SEO services.

02

Customer acquisition planning

Where your next customers will come from, which channels are worth the money and what each is likely to cost. The output is a plan you can budget against.

03

Content and social strategy

What to publish, where and why. We look at what your competitors do well, where the gaps are and how content can support both search and social. For delivery, see content marketing and social media marketing.

04

Conversion optimization

Traffic that doesn't convert is wasted money. We study how visitors move through your site, find where they drop out and recommend changes to pages, forms and calls to action.

05

Analytics setup

Clean tracking of visits, calls, form fills and sales, so decisions come from numbers you can trust. Plenty of businesses find their analytics has been wrong for months. We fix that first.

01

What the roadmap looks like

  • Priorities, ranked by effort and expected impact, so you know what to do first.
  • A timeline for the next few months, with who does what.
  • Budget guidance for each step.
  • The numbers to track and when to review them.
  • A short summary you can share with a boss, partner or investor.
02

Sometimes the answer is "do less"

A roadmap isn't a longer to-do list. If your money is better spent on two channels than five, or on fixing your site before running ads, we'll say so. Honest advice is the point of the exercise.

Our process

How a consulting project works

  1. 01

    Listen

    We talk with you about your business, your customers and what success looks like.

  2. 02

    Review

    We go through your site, analytics, ads, search data and competitors.

  3. 03

    Shape

    We turn what we find into plain-language findings and a roadmap with priorities.

  4. 04

    Decide

    You choose how to proceed: do it yourselves, bring in another team or work with us on the parts you want help with.

Who this is for

  • You have a website and some marketing running, and you can't tell what's working.
  • You're a new marketing lead who has inherited a mess.
  • You're deciding where the next marketing budget should go.
  • Your traffic has dropped, or your enquiries have, and you don't know why.
FAQ

Digital Strategy Consulting FAQs

What is digital strategy consulting?

Digital strategy consulting is an expert review of your online presence and marketing, followed by a plan. It covers your website, search visibility, content, social media, advertising and analytics, and ends with a prioritized roadmap based on your goals and data.

What is an SEO audit?

An SEO audit is a detailed check of your website's technical health, content and backlinks, compared with your competitors. It finds the problems holding back your search rankings and ranks them by importance, so you know what to fix first.

How long does an SEO audit or strategy review take?

It depends on the size of your site and how much data we can access. A small business site can be reviewed quickly, while a large site with years of history takes longer. We'll give you a timeline when we scope the work.

What do you need from me?

Access to your website analytics, Google Search Console and ad accounts if you have them, plus a conversation about your goals. If you don't have analytics set up, we'll start there.

Do I have to hire you to carry out the recommendations?

No. The roadmap is yours. You can run it in-house, give it to another agency or ask us to handle the parts you want help with.

How is this different from hiring an agency on a retainer?

A consulting project answers the question "what should we be doing?" A retainer carries out the work month after month. Many businesses start with the first so they know what they're paying the second to do.

Find out what's working and what isn't

Tell us about your business and where you're stuck. We'll tell you how we'd review it.

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