01
Paid search campaigns
Ads on Google and Bing that appear when people search for what you sell. We choose keywords by intent, write ads that match what people are looking for and send each ad to a page built to convert.
Search & Marketing
PPC Management and Paid Search Advertising
People who search for what you sell are ready to talk. PPC puts your ad in front of them at that moment, and you pay when they click. Done badly, it's an expensive way to collect clicks that go nowhere.
Our PPC management services are built around the result you care about, whether that's phone calls, form fills or sales. We build the campaigns, track what each click turns into and keep adjusting so your budget goes where it works.
What our PPC management covers
02
Paid social and display
Ads on social platforms and across the web, for reaching people who aren't searching yet or who visited your site and never came back. We use them to support search campaigns, not to replace them.
03
Retargeting
Reminder ads for people who've already visited your site. They often cost less per sale than ads shown to people who have never heard of you.
04
Landing page and conversion work
An ad is only as good as the page it sends people to. We review and improve landing pages, forms and calls to action so more clicks turn into enquiries. The wider version of this work sits under digital strategy consulting.
05
Conversion tracking and reporting
Tracking for calls, form fills and purchases is set up before any money is spent, because without it nobody can say which ads work. You get regular reports in plain language: what you spent, what you got for it and what we changed.
01
When PPC isn't the right move
We'll tell you if it isn't. Ads won't fix a website that can't turn visitors into customers. They're a poor fit when each customer is worth less than the cost of winning them, or when very few people search for what you sell. In cases like those we'd point you toward SEO, email or a website fix first.
Our process
How we run a PPC campaign
- 01
Listen
We start with your goals, your margins and what a lead or a sale is worth to you. That tells us what you can afford to pay per click and per customer.
- 02
Shape
We build the plan: platforms, keywords and audiences, budget, ad messages and the pages visitors will land on.
- 03
Create
We write the ads, build the campaigns and set up tracking. You approve everything before it goes live.
- 04
Grow
Once the campaign is running, we review the search terms, cut what wastes money, test new ads and move budget toward what converts.
FAQ
PPC & Paid Advertising FAQs
What is PPC management?
PPC management is the work of building, running and improving pay-per-click ad campaigns. It includes choosing keywords and audiences, writing ads, setting budgets and bids, tracking results and making changes so the campaign produces more leads or sales for the same spend.
How much should I spend on PPC?
Enough to collect useful data, and no more than you can afford to learn from. The right figure depends on your industry, what clicks cost in your market and what a customer is worth to you. We'll suggest a starting budget and explain how we'd review it after the first month.
How long does PPC take to work?
Ads can bring traffic as soon as the platform approves them, often within a day or two. Reaching a good cost per lead usually takes a few weeks of testing and adjustment, so we judge a campaign once it has enough data, not on day one.
Is PPC better than SEO?
Neither is better. PPC is faster and stops when the budget stops. SEO is slower and builds visibility that lasts. Most businesses benefit from both, and PPC can bring in customers while SEO gets going. See our SEO services.
Can you fix a PPC account we already run?
Yes. We start with an audit of the account: what's being spent, what's converting and what isn't. Then we tell you what we'd change before we change anything.
What's the difference between PPC and SEM?
SEM, or search engine marketing, is the wider term for using search engines to get customers. Depending on who you ask, it covers paid ads, SEO or both. PPC is the paid part, where you pay each time someone clicks. People often use the two terms for the same work.
Get more from your ad budget
Send us your current ad spend, or your goal if you're starting fresh. We'll tell you what we'd change or where we'd start.